I was a part of a team for a pitched briefed tasked with concepting ideas for a brand refresh of the cult clean-beauty brand Susanne Kaufmann. Inspired by the ethos and origins of Susanna and the part spa/part wellness brand, the natural scenery of Beazu, Austria were used as inspiration for three different concepts. Each route offered a new proposal for logo, art direction, packaging and social media look and feel. The example shown here takes a modern look at the original serif logo and uses blurred gradients referenced from images of the Bezau landscape, used in a minimalistic way to signal different product lines and reflect the ‘uncompromising’ quality of the brand.