Partnering with architectural lighting designers John Cullen at their store on Kings Road, Chelsea, I designed and oversaw the installation of the window graphics, working with printing ensuring a detailed installation guide was made for easy installation. The window included a QR code and utilised the existing digital screen, where I made a showreel video promoting the collection in-store. Inside we hosted breakfasts and artist workshops, with guests taking home a designed postcard as a brand keepsake. The store take-over ran for 2 months.